Instead has marketed the Softcup in the U.S. for over 10 years. The Softcup is a superior feminine hygiene product that can be worn longer and is more comfortable than tampons. It can also be worn during intercourse and all physical activities, including swimming.
The Softcup achieved 2% market share of the total fem-hy market in a 9-month period of time in a market study covering 8% of the U.S. population. 1 in 3 women who try the Softcup become regular customers.
Instead is seeking licensing partners for the Softcup in international territories where it does not currently have a presence.
Full patent coverage.
Out-licensing, private labeling.
Daniel Pike
VP Operations
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