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— GENEVA, Illinois, May 14

GENEVA, Illinois, May 14 /PRNewswire/ -- Media representatives from accredited news organizations are invited to observe live hair restoration surgeries and interview an esteemed international panel of hair restoration physicians at "Made in Italy," a joint hair surgery workshop hosted by the International Society of Hair Restoration Surgery (ISHRS) and the Istituto Dermopatico dell'Immacolata (IDI).

World-renown hair restoration physicians will gather in Rome, Italy, to present the latest surgical advances in treating hair loss in men and women during this specialized, three-day workshop. Workshop participants, as well as the media, will be able to view a series of live hair restoration surgeries broadcast via live video connection between the operating theatres and the conference hall.

"Today's hair restoration surgery safely and effectively creates natural-looking, permanent results that are virtually undetectable," said Bessam K. Farjo, M.D., president of the ISHRS. "This workshop presents a unique opportunity for the media to see firsthand how specially trained physicians are using the latest surgical techniques to restore new hair growth in thin or bald areas with the patient's own existing scalp hair - taking into account the aesthetic needs of each individual patient."

The live hair surgery viewing for members of the media and press conference will be held Friday, May 30, from 11:05 a.m. to 12:30 p.m., at the Istituto Dermopatico dell'Immacolata, Via dei Monti di Creta, 104, 00167 Rome, Italy.

In addition, people experiencing hair loss will have the opportunity to participate in free patient consultations with leading hair loss physicians during a live consultation workshop on Sunday, June 1. Patients invited to participate in this special educational opportunity were selected in advance by the IDI via an invitation to the general public.

Experts believe the continual refinements in modern day hair transplants and proven medical therapies are driving the increased demand for hair restoration procedures around the world. According to statistics released from a member survey conducted last year by the ISHRS, approximately 225,800 hair restoration procedures were performed worldwide in 2006, up 34 percent from 2004. Based on the estimated number of 225,800 hair restoration procedures performed in 2006, multiplied by the average fee charged to patients for a procedure, the estimated worldwide market for hair restoration was calculated as EUR914,692,195 (Euros).

For a complete copy of the workshop program, visit http://www.ishrs.org/made-in-italy.htm. Media interested in attending the workshop must register as press by contacting Dott. Piero Schiavazzi at piero.schiavazzi@elea.it; or Mobile: +39-335-8441907 or +39-348-6430600; or telephone: +39-06-6646-4256.

Founded in 1993, the ISHRS is a non-profit medical association dedicated to the advancement of the art and science of hair restoration. With a membership of over 750 physicians worldwide, the ISHRS provides continuing medical education to physicians specializing in hair loss and restoration surgery and serves as a resource for the public on the latest medical and surgical hair restoration treatments for hair loss. For more information and to locate a physician, visit www.ishrs.org.

Web site: http://www.ishrs.org

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