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NameDesigner, based in Vienna, Austria, is an agency for name designing that focuses on branding products for the pharmaceutical industry.

The company was set up in 1992 by Wolfgang Nedobity, an expert in terminology and a trademark agent. The combination of these two backgrounds gives Mr Nedobity the ability to judge the efficacy of a chosen name as a means of communication and promotion in the mass media and as a means of individualizing the company’s goods and services, as well as ensuring that the legal prerequisites for registration of the word are fulfilled. NameDesigner can also call on a worldwide network of freelancers with a wide range of expertise for input in specialist areas.

“My family background in pharmacy supports this work – it helps me to recognize what names would be appreciated by both doctors and members of the public,” Wolfgang Nedobity explained to Partnering Focus.

“The process of name designing is more than just creating a name,” said Mr Nedobity. “You need to find something that is available and does not contravene someone else’s trademark.”

“The process starts with market research – checking the availability of the name and the other trademarks and products on the market and assessing the company’s intention of launching on a domestic or international market. The process completes by the customer receiving five or six proposals – the customer then selects the final name.”

NameDesigner is very concerned about security and confidentiality – whilst the first contact is by email, the final delivery of names is as hardcopy by special delivery to avoid potential infringement by the competition.

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